Omdia data shows that the global TV market shipments increased by 2.4% year-on-year in the first quarter of 2025. Stable demand in Western Europe and North America has driven global growth, achieving growth even in the face of weak demand in Japan and the impact of tariffs. Specifically speaking:
The North American market grew by 0.6% year-on-year in the first quarter. Amid economic fluctuations, the demand for televisions as essential household entertainment items remained relatively stable.
The Japanese market was the only region where the shipment volume declined year-on-year, by 9.2%. The market’s attention to OLED TVS dropped significantly, and the related shipment volume plummeted by more than 50% year-on-year.
Post time: Jun-10-2025
